Carnelli Painting is really great business in Sumter, SC, and owned by my old buddy Scott Carnelli. I’ve known Scott for over 30 years now (I can’t believe how old he is!) When I approached Scott about how Carnelli Painting could use a new website, he was super receptive. he was receptive and excited because he was frustrated—and I don’t blame him. The company had spent a small fortune on a website that looked outdated, had poor structure, and, worst of all, didn’t bring in a single lead. Imagine pouring your hard-earned money into something that’s supposed to grow your business, only to see zero results. That’s exactly what happened to Carnelli Painting.
Honestly, when we took a look at their old site, I was shocked. The design didn’t reflect the professionalism and quality of their painting services, the navigation was confusing, and the on-page SEO was non-existent! We couldn’t believe someone had charged them for a site like that! But, we love a good challenge, and I knew that Local PowerUp could give Carnelli Painting the beautiful painting company websites design and online presence they deserved.
Understanding the Problem
The first step was sitting down with the owner to really understand what wasn’t working. It quickly became clear that the old site didn’t just fail to capture leads—it failed to represent the heart and soul of Carnelli Painting. The colors were okay, but the images were pixelated and didn’t showcase their amazing work, and the layout made it hard for potential customers to find the information they needed. And if they did manage to find where to click, the pages basically had zero text. There was no customer journey… no call to action… no… anything really. It was bizarre.
And don’t even get us started on the SEO! The site structure was a mess, meta tags were missing, and there were no keywords targeting the local market. Without these essentials, it’s no wonder the site wasn’t showing up in search results.
Our Approach: Designing a Website That Converts
So… we rolled up our sleeves and got to work. Here’s how we transformed Carnelli Painting’s website into a lead-generating machine:
1. A Fresh, Modern Design: We wanted the new site to reflect the professionalism and high-quality work Carnelli Painting is known for. We used a clean, modern design with bold and clear fonts and vibrant colors that mirror the kind of transformations they provide for their clients’ homes and businesses. High-resolution video and images of their past projects were front and center to immediately grab attention and build trust.
2. User-Friendly Navigation: We restructured the site to make it super easy for visitors to find what they’re looking for. Whether someone wants to learn about their residential painting services or request a free estimate, everything is just a click away. A clear call-to-action (CTA) is placed strategically throughout every page to guide visitors toward taking that next step.
3. SEO That Works: This was a big one. We optimized every page with targeted keywords like “professional painting services,” “residential painting in Sumter SC,” and “commercial painters near me.” We also made sure the site’s structure was SEO-friendly, with proper meta tags, alt text for images, and fast loading times.
Now, Carnelli Painting doesn’t just have a beautiful website—they’re showing up in the top 3 spots for local search results, too.
4. Mobile Optimization: More people browse the web on their phones than ever before, so we made sure the site looks and works perfectly on all devices. Whether someone’s on a laptop, tablet, or smartphone, they’re getting a great experience.
5. Building Trust: We included an introductory video from Scott that showcased his shop and crew and we included testimonials from happy customers and showcased certifications to build credibility. When potential clients visit the site, they can immediately see that Carnelli Painting is a trusted, reliable business.
The Results: A Website That Works
The transformation was incredible. Not only does Carnelli Painting now have a website they’re proud to show off, but they’re also seeing real results. Leads started coming in almost immediately after the new site went live. Actually, the first business day they were open after the site went live, they got two leads from the website. The owner told us, “This site finally feels like us. It represents our brand and the quality we bring to every job. And best of all—it’s bringing in customers!”
Local PowerUp Can Do the Same for You
If you’re a painting company—or any home service business—struggling with a website that just doesn’t cut it, we get it. We’ve seen too many businesses pay top dollar for sites that don’t deliver. But it doesn’t have to be that way.
At Local PowerUp, we specialize in creating websites for home services business and other small, local businesses that don’t just look good—they work. We combine eye-catching design with smart SEO strategies and user-friendly layouts to turn visitors into customers. Whether you’re starting from scratch or need a complete overhaul, we’re here to help you create a website that truly represents your brand and drives real results.
Ready to transform your online presence? Let’s chat and see how we can power up your business.
Check out Carnelli Painting’s new website at carnellipainting.com to see their new website for yourself!
